One of the biggest television events of the year is the Super Bowl football game every January or February. This game features the two top teams on each side of the league and always proves to be a great game. One of the impressive things about this football game is the fact that it attracts a wide audience of people, including those who don’t typically watch a football game at all. What brings in these views? The commercials, of course!
This year was no different. The Super Bowl brought in its third largest audience in its history. A large chunk of those viewers was likely watching due to the build-up for all the commercials. However, this year was a little different. Many of the commercials that appeared during the football game were already leaked to the public at least a week before the game. Whether this was a ploy by the companies to try to get more views or they were leaked out accidentally, no one really knows. The big question remains whether the commercials were a success.
The best way to gauge this is to think about the commercials you saw. Can you name the product they advertised? If not, they weren’t as successful as a company would hope. However, if you remember the commercial in general, the advertiser may have been more successful than you think. Even after the Super Bowl, you can find the commercials online. In fact, some websites rank both the best and the worst of the game’s commercials. Some people enjoy going back the next day and voting for their favorites. This can help a company gauge the success of its commercials and help them to build new ones for next year. It can also help them decide whether to keep running them after the Super Bowl.
So what did you think of the Super Bowl commercials this year? Did they stand up to your expectations? Were they better or worse than you expected?
